|I call it my ideabook! (Not really)|
One reason I try to do a post everyday is my desire to establish a big reader base before I bust out the big gun posts. After all, who's going to follow a blog that only posts once a week? It's a little bit easier for me than it is for some bloggers, because I write about a variety of topics, which keeps it interesting for everyone.
In addition to jotting down blog post ideas, I also right down various other ideas I have throughout the day. I've found that this helps me retain some of my great ideas. It's something I think everyone should do, seeing as how unpredictable our memories can be.
But back to the importance of regular posting. I believe that posting once a day, or at least 5-7 times a week, makes a blog look more professional. Don't get me wrong, there are plenty of professional blogs out there (and mine certainly isn't one) that don't post super often. And on the other side of that, there are plenty of regular blogs out there (like mine), that aren't any better just because the blogger posts everyday. But for the most part, the best blogs out there have a combination of good quality, and high quantity.
The really big blogs, like The Consumerist and Lifehacker seem to have quality and quantity down to an art form, with multiple posts from different authors several times a day. But there are lots of smaller blogs out there that post one or two times a day and have real quality posts that I enjoy as well. Get Rich Slowly and The Simple Dollar come to mind.
If you have a blog, do you make an attempt to post everyday?